Apple iPad 2 Event

By
On March 2, 2011

This live report for Apple’s iPad 2 event is reported by engadget

10:25AM “When you add this together with over 65,000 apps… we think 2011 is going to be the year of iPad 2.” Big cheers from the crowd.

10:24AM “Now some folks are out there saying they’re only a little bit more expensive than us. When you look at this matrix, five of these six are less than $799.” Burn Moto.

10:24AM “In addition to preserving the battery life, we’ve also preserved the price. The same exact prices.”

10:23AM “This has been tried and tested… iPads get 10 hours of battery life.”


10:23AM “Over a month of standby.”

10:23AM “Now here we are adding stuff into the iPad. Cameras, faster CPUs, gyroscope and all this stuff. We’ve made it way thinner. Something’s gotta give. You would think we’d have to give up battery life. But we found a way… the same battery life as the original iPad.”

10:22AM “In addition to having both colors, we have models that work with both AT&T and Verizon.”

10:22AM Big cheers for that.

10:22AM “It’s really thin… and it comes in two colors. And we’re shipping white from day one!”

10:21AM “All new design. This is what it looks like.”

10:21AM “In addition to thicker (he meant thinner), it’s lighter too.”

10:21AM “Nothing approaches this.”

10:21AM “When you get your hands on one, it feels totally different.”

10:21AM “The new iPad 2 is thinner than your iPhone 4.”

10:21AM 13.4mm to 8.8mm

10:20AM “Having built in all this stuff, one of the striking things about the iPad 2 is that’s dramatically thinner. 33% thinner.”

10:20AM ‘We’ve also built in the gyroscope we have in the iPhone and iPod touch.”

10:20AM “Second, we’ve built in some cameras for video. We’ve got a rear and front facing. More on that in a few minutes.”

10:19AM “The first iPad was no slouch… so a lot faster.”

10:19AM “We go all out on the graphics performance. Up to 9 times faster. Same low power as A4. This will be the first dual core tablet to ship in volume.”

10:19AM Boom. Dual core CPU.

10:19AM “What is iPad 2. What have we learned? It is an all new design. It’s a completely new design. And it’s dramatically faster. We have a new chip we call A5.”

10:18AM “But we haven’t been resting on our laurels. Today we’re going to introduce iPad 2.”

10:18AM “We’ve gotten off to an exceptional first year. We’d like to build on that. What about 2011? Everyone’s got a tablet. Will 2011 be the year of the copycat? If we did nothing, maybe a little bit… probably not.”

10:17AM Steve is back.

10:17AM Phil: This is just the beginning.

10:17AM Damn you Apple for making everyone here cry about the iPad.

10:17AM Man this is actually really emotional…

10:16AM iPads are being used to work with Autistic children. This is pretty cool. “We’re not curing Autism, but it’s helping.”

10:15AM Doctors are using the iPad… and spending more time with patients. Also, the iPad has been performing brain surgery.

10:14AM Chicago schools… using the iPad, seeing huge gains.

10:13AM Yes, Apple.

10:13AM Phil: Some people call this a post-PC device.

10:13AM Gist of the video — the iPad is magical. Sales were through the roof. Stuff is amazing.

10:12AM Phil Schiller: No one predicted this would be as successful as it’s been.

10:11AM Hmm… screen just says… Video. Oh there we go.

10:11AM “We made a video about 2010, the year of the iPad…” Video time!

10:11AM “One of the things that’s helped us roll this out so fast is our retail stores. They were built for moments like this. We have hundreds of Apple stores now. Without them, we wouldn’t have been successful.”

10:10AM Ouch — Honeycomb logo… 100 apps.

10:10AM “There’s never been anything like this for photography… 65,000 apps specifically for the iPad.”

10:10AM “They’re taking advantage of this incredible, magical UI.”

10:10AM “Fantastic games, a lot of apps for business and vertical markets. The things people are doing here are amazing.”

10:09AM span> Steve is showing off some of the iPad app selection.

10:09AM “Samsung put one out last year. They said ‘our sell-in was quite aggressive, 2m, but our sell out was quite small’.” Zing!

10:09AM “Many have said this is the most successful consumer product ever launched. Over 90% market share… our competitors were flummoxed.”

10:08AM “We sold 15m iPads… that’s more than every tablet PC ever sold.”

10:08AM “When we said the iPad was magical, people laughed at us. But it’s turned out to be magical. And people questioned whether it was an ‘unbelievable’ price — well ask our competitors.”

10:07AM “We’re in a position where most of our revenue comes from these products.”

10:07AM “Today we’re here to talk about Apple’s third post-PC blockbuster product. That’s how we think about these things. We started with the iPod, then we added the iPhone, and then the iPad. Every one has been a blockbuster.”

10:06AM “Lastly — we recently shipped our 100 millionth iPhone.”

10:06AM “A lot of people have tried to copy this.”

10:05AM “Another milestone… let’s look at the App Store. We recently paid out over $2b to devs in total. Devs have earned over $2b from selling their apps on the App Store.”

10:05AM “Now Amazon doesn’t publish their numbers, but it’s likely this is the most accounts with credit cards anywhere on the internet.”

10:05AM “That’s iBooks. As you know, that’s one of our three stores. They all use the same Apple ID to access them. Recently, we just crossed 200m accounts.”

10:04AM “We have over 2500 publishers in the iBookstore.”

10:04AM “Users have downloaded over 100m books in less than a year. Today we’re announcing that Random House is bringing over 17k books.”

10:03AM “We’ve got something great to announce today, but first some updates. First iBooks.”

10:03AM “We’ve been working on this product for awhile, and I didn’t want to miss it.”

10:03AM Standing ovation for Steve Jobs. People are flipping out. He looks good!

10:02AM Whoa! Steve is out!

10:02AM The lights are going down… we’re about to begin!

9:59AM “Ladies and gentlemen, our presentation will begin shortly. Please switch devices to silent mode.”

9:58AM As you can by the photo, the chair / table setup is here… just like when Steve showed off the first iPad.

9:58AM Did we mention that they’re playing a lot of Beatles right now?

9:56AM For those wondering — no sign of Steve here, but Jony Ive is in the front row.

9:54AM If you’re seeing any trouble with comments, don’t panic. It looks like Disqus might be experiencing the Apple effect right now.

9:52AM It’s all Beatles all the time here.

9:51AM Joz is also in the house, just being Joz.

9:50AM Packed house today — we can see Tim Cook and Phil Schiller near the stage right now. Expect to see more of them.

9:46AM Okay, we’re in our seats and… the Beatles are on the sound system.

09:31AM We’re inside and waiting to sit down! All the usual suspects are here — and we’ve heard that Pixar’s John Lasseter is somewhere in the mix as well.

We’re going to be liveblogging Apple’s iPad 2 announcement (and whatever else they have in store). Check back at the times below, and get ready to make history together!

08:00AM – Hawaii

10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London

07:00PM – Paris
09:00PM – Moscow
11:30PM – Mumbai
03:00AM – Tokyo (March 3rd)
05:00AM – Sydney (March 3rd)