Jony Ive: The Genius Behind Apple’s Greatest Products
Jony Ive – to the world he is Apple’s Senior Vice President, Design, reporting directly to Apple CEO Tim Cook. He is the leading technology innovator of the world, a whiz who has for decades been the head of the world’s best design team and whom Steve Jobs called his “spiritual partner.” However, little is known of Jonathan Ive’s true story and his rise to Apple’s chief innovator. Leander Kahney’s newest book, entitled Jony Ive: The Genius Behind Apple’s Greatest Products, has changed this and demystified the creative genius.
The biography, written by bestselling author of Inside Steve’s Brain, Leander Kahney, captures the creative mind behind the most celebrated designer in the world quite vividly, spanning from his early childhood in the UK through his days as a student with dyslexia at an English Art school, to his journey as a technology designer whose insights have changed the entire world. The story that unfolds is that of a boy from Essex who had a quiet air about him but could still be charming, who grew to become the biggest technology innovator of the world. You will even find out the fun side of Jony and get to know his taste in cars – he spins the wheels of a James Bond supercar!
Jony Ive: The Genius Behind Apple’s Greatest Products is published by Penguin Portfolio and is set to hit the stores on November 14. You can pre-order it using the links Jony Ive book pre-order for Amazon US and Jony Ive book pre-order for Amazon UK.
Special Pre-Order Bonus!
Anyone who pre-orders the biography from Amazon can expect a bonus video. However, this bonus will be given only to those who forward their Amazon.com receipt to Leander Kahney at [email protected]. You will instantly receive a response accompanied by a link to an unlisted private video that you can be sure will have you rolling on the ground with laughter.
Jony Ive traces the phenomenon rise of this genius designer up the executive ranks at Apple in details. This biography is actually the first full-length biography of Apple’s head designer. It tells the story of how a scruffy British designer caught the eye of Steve Jobs in 1997 and from his sketches and prototypes, the pair created some of the most iconic technology products the world has ever seen and in the process Apple’s long decline was reversed.
The biography reveals not just the great mind that is Sir Jonathan Ive, but also some of the most guarded secrets of Apple. The unique insights that Leander Kahney has included about the ultra-secret Apple design studio are going to change every reader’s perception of the role design plays within Apple. As a matter of fact, Leander has provided the most detailed account there is of the development of the Apple products that came to be icons of modern world technology: iMac, iPod, iPhone, and iPad.