Apple iOS activation increased 2.3x on December 25
A lot of critics laughed when Tim Cook said Christmas would be the fest of iPads, however according to Flurry it turns out Tim Cook couldn’t have been more right.
Apple saw the activation of new iOS devices increase 2.3x on December 25 compared to any other December day. Other numbers from Flurry state that Amazon saw a Christmas Miracle with a whooping 24x increase on December 25.
However Flurry does comment on the huge increase from Amazon by stating:
While the magnitude of the Christmas increase is smaller … than … Amazon, their baseline level of activations is so large that even a doubling of daily activations on Christmas (1.9x for Samsung and 2.3x for Apple this year, according to our data) represents a large number of devices.
We can only estimate how popular the iPad really was until official numbers have been released from Apple, however looking at the trends on Twitter and Facebook, it is pretty safe to say Apple had a Wonderful Christmas.