Apple purchases analytics company Topsy

On December 3, 2013

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Over the past few months Apple has been acquiring more and more companies, bringing the total to 15 this year alone, and now according to The Wall Street Journal Apple has acquired a new company called Topsy. According to their website the company offers:

Topsy specializes in data from Twitter, offering tools to analyze tweets and other information to help track consumer sentiment. Its tools can decipher how often a specific term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign.

The company is one of a handful of Twitter’s partners who have access to the so-called “firehose”—the full stream of all tweets posted to the service. Topsy competes with DataSift Inc. and Gnip Inc. to analyze and resell this data to customers.

While we are a little unsure as to why exactly Apple has acquired Topsy, many are speculating that they could be planning to use the data with the recently launched iTunes Radio.

Apple has confirmed the purchase of the company in their usual Apple style by simply stating:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”