Apple Would Not Have Sold all WWDC 2013 Tickets in Just Two Minutes Because of Excesive Traffic

On May 25, 2013

On April 25 Apple put WWDC 2013 tickets on sale and in just 2 minutes or 71 seconds, managed to sell about 4500-5000 tickets to developers. The rapidity with which tickets were sold, but also the fact that Apple began calling developers to provide ordered tickets have raised some red flags, and the creator of Instagram offers some interesting hypotheses. Basically many developers wanted to buy the tickets, but when they were trying to complete the order, an error page appear that soon turned into a Sold Out message.

Apple began calling those developers telling them that their orders are valid although not able to buy tickets through the website and appears that many people were contacted in this way. Apart from these tickets offered to those who failed to complete the command, Apple began offering tickets to developers who contacted the company asking for extra tickets, and approximately 1,000 tickets were sold in this way. Given how Apple still sold tickets, what happened in the second minute as the website put products on sale?

According to Marco Arment, somewhere in Apple server the infrastructure would trigger a system shutdown command because the large numbers of connections, Apple servers were unable handle traffic. If this hypothesis is true, then the titles appeared on the internet showed WWDC event as a highly searched one, sold very well, but it is hard to believe that Apple would have tried to block everything quickly, given that developers were looking for anyway to get to the event and tickets were not enough.

A second hypothesis would be that Apple would increase the number of people they received in the event, so that the crowd will be bigger, but theoretically there should be more happy developers. Whatever the cause of bugs at Apple with WWDC 2013 tickets, we are left with the fact that the event is extremely popular.