Fred Vogelstein – Dogfight: How Apple and Google Went to War and Started a Revolution

On November 27, 2013


Apple and Google are perhaps the world’s most innovative and strongest giants in the world of technology. On one hand, Apple is known for its amazing and user friendly technology products. On the other hand, Google is known for its innovative approach in the Internet world. The genius behind the extraordinary performance of these two companies is something that everyone would like to know. If you would like to know the power behind revolution created by these two companies, then Fred Vogelstein has put it together in the new book titled Dogfight: : How Apple and Google Went to War and Started a Revolution.

This book highlights the real inspiration behind Apple. When you hear about Apple, the very first thing to come to your mind is the genius and creativity of Steve Jobs. But did you know Jobs had an inspiration that triggered him to achieve his irresistible goal? Two executives, Steve Sakoman and Mike Bell convinced Jobs to start the iPhone project back in 2004.

Dogfight explains the development cycle of the iPhone and the distinct prototype designs that Apple created. We all know the power of an iPhone and everyone would be curious to know what the initial idea was. Vogelstein elaborates this in a vivid way. Of course, you can’t compare the latest iPhone and iPad versions to the previous ones. But the truth is the current versions of these products evolved from the previous ones. This book explains why the previous versions could not work well.

When we see the magnificent iPhone and iPad, we tend to think their development process was hassle free. Well, not really! In this book, Vogelstein reveals the hurdles that Apple encountered and the real stuff that gave Jobs plus other executives a couple of sleepless nights. But at the end, we see one of the most innovative gadgets that the world has ever seen. The details here unearth massive lessons that will be of immense benefit to those fighting to achieve success – companies and individuals alike!

Well, Job’s roles and achievements at Apple were phenomenal but what most people do not know is that Job worked with a team. And every team member played a significant role towards the success of Apple. Talk of teamwork in achieving organizational success. Executives like Jeff Williams, Bob Borchers, Jony Ive, and others contributed in different ways towards the success of the iPhone and other Apple products.

Dogfight also draws incredible insights on Apple’s relationship and even fallout with Google. This is definitely a great piece for anyone interested in the growth of the two strongest technology titans and countless lessons for any organization seeking success.

Dogfight: How Apple and Google Went to War and Started a Revolution is available from Amazon in paper and Kindle versions.