Interest In iOS 7 Beta 1 Is Double That Recorded For The iOS 6 Beta

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On June 15, 2013

iOS 7 Beta 1 was released Monday by Apple, and those from Chitika monitored the evolution in the U.S. and Canada to see how much are the users interested to test the new version of the operating system. Their monitoring showed that 0.22% of iDevice owners in the U.S. and Canada are running iOS 7 at the moment and we probably talk about 1 million terminals which installed the latest iOS version.

The figures represent an installed base obtained after 3 days of launching iOS 7 Beta 1, and if compared to last year, iOS 6 beta was installed on 0.11% devices in the U.S. and Canada a month after its launch.

Notably however, the number of impressions generated by iOS 7 beta users over our network has continued to increase. For comparison, while we previously observed users of the iOS 6 beta generating 0.11% of all iOS traffic following the third beta release on July 16, 2012, iOS 7 users are already responsible for 0.22% of all North American Web traffic from compatible devices two days after its initial release. However, it is worth noting that the third iteration of the iOS 6 beta was available on some iPad models, specifically version two and above.

Basically we are talking about double interest in just 3 days and this percentage will increase significantly as Apple will release new iOS 7 beta versions to resolve issues of functionality, so over a month we could probably talk about a user base of 1%. Apple has sold 600 million devices since 2007 and until now, no one knows how many percent are active, but because we are talking about available figures only in the U.S. and Canada, we can definitely say that in the whole world there are between a minimum of 1 and 2 million testing iOS 7 at the moment.