iPad Air adoption is much faster than that of the previous generations

On November 4, 2013


Former majority leader of the tablet market, Apple was seen facing a visible decline in market share and a tiny annual growth in the last quarter. The launch of the new iPad Air and later entering the market with the Retina display of the iPad Mini make us thing that this situation could change.

Advertising Fiksu Service pursued adoption rate of the new Apple product and its growth rate is significantly higher than that seen last year at the 4th generation models of iPad and the iPad Mini. A year ago, Apple launched its first smaller tablet, a move expected to prove popular, but also managed to rile users who bought the first iPad model with Retina Display to see it replaced after only six months.

In the first two days after its launch, 4th generation iPad and the iPad Mini have adoption rates of 0.14% and 0.21%, but the new iPad Air is much better received, winning 0.73% of the total Apple tablets at the same time. If the differences between the previous generation of iPad were minor, the fourth model is actually what 3rd generation iPad should be at the beginning, the new iPad Air is not only stronger, but also thinner and easier, which aroused interest. In these circumstances, analysts expect Apple to sell between 2.5 and 3.5 million iPads Air in the opening weekend that just ended, thus exceeding the figure of 3 million last year, which included but both iPad and the iPad Mini.

Now, the iPad tablet share is (in chronological order of generations) of 0.5, 38.6, 17.8 and 22 percent, while the iPad Mini allocates its share of 20.4 percent. The two days period is still sufficiently small to draw conclusions, but early trends are encouraging for Apple, which makes us look forward for the iPad Mini with Retina Display appearance later this month.