Podcast Interview: Flurry's Merger w. Pinch, App Circle, comScore and the Google Phone

It’s been a busy month for Flurry: A couple of days before Christmas, Flurry and Pinch Media, the two best known names in iPhone analytics, merged. In the first days of the new year they announced a partnership with the audience measurement company comScore. During all of this, Flurry’s been running a beta AppCircle, their interesting in-app other-app recommendation system.

In this podcast, I speak with Peter Farago, Flurry’s VP/Marketing and Greg Yardley, former CEO of Pinch Media now VP/Products at Flurry about their busy month, the real implications of Google’s Nexus One phone and more.

You can listen using the Flash player below, download the MP3, or subscribe to the iPhone Developer Podcast using the instructions at the bottom of this post.

For easy scanning of the interview, here’s what was covered and when:

• 0:30 – Merger
• 3:00 – Pinch: advertising targeting. Flurry: app installs. Combined: both areas.
• 3:45 – Merger of equals?
• 5:00 – Choosing to keep the Flurry name
• 6:00 – Integration plan: no loss of historic data, seamless migration to Flurry infrastructure, no features dropped, a “superset of everything you could get from each”
• 7:00 – Why a dev should care that Flurry has such a large market share
• 9:00 – App Circle
• 11:00 – Amazon-like recommendation engine
• 12:00 – Recommendations intended to be shown from within paid apps; how distinct from free apps showing ads
• 13:00 – Commission structure: Larger of $0.50 or 30% of the apps price split evenly between Flurry and the app that generated the cross sell
• 14:30 – What the cross-less message looks like in the app
• 16:00 – Only pay when you get a user; only paid when you get someone else a user
• 17:00 – Traditional advertising, >$2 per app install
• 18:00 – comScore partnership
• 20:45 – Pairing demographic and usage data
• 22:45 – e.g., “People using my app are 30% female, concentrated on the west coast, have an average house income of…”
• 23:45 – The Android market
• 25:30 – Measuring the success of the Nexus One
• 28:30 – Changing the way consumers get their phones: moving from pick the carrier then pick the phone towards pick the phone then pick the carrier
• 29:00 – Google and Apple disinter-mediating the carrier

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