How understanding traffic quality proves incentivized traffic is MORE valuable than organic

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On September 8, 2011

The W3i team has been working closely to analyze and understand the REAL value of users based on traffic source. We measured lifetime value (LTV) based on a series of retention and monetization metrics and together we found that traffic source plays a huge role in quality, no real surprise there…but what was more interesting […]

Lifetime value: bringing it all together

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On May 5, 2011

Matt Tubergen heads Recharge Studios, a wholly owned subsidiary of W3i that invests in the development and marketing/distribution of freemium mobile games.  W3i is a market leader in distributing and monetizing apps with over 500 million apps distributed for W3i clients. Recharge Studios is actively seeking new investment opportunities, if you have a great idea […]

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Calculating lifetime value of freemium gamers: calculating retention rates

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On April 28, 2011

Matt Tubergen heads Recharge Studios, a wholly owned subsidiary of W3i that invests in the development and marketing/distribution of freemium mobile games.  W3i is a market leader in distributing and monetizing apps with over 500 million apps distributed for W3i clients. Recharge Studios is actively seeking new investment opportunities, if you have a great idea […]

The number one business metric for freemium games: lifetime value, know it well

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On April 12, 2011

Matt Tubergen heads Recharge Studios, a wholly owned subsidiary of W3i that invests in the development and marketing/distribution of freemium mobile games.  W3i is a market leader in distributing and monetizing apps with over 500 million apps distributed for W3i clients. Recharge Studios is actively seeking new investment opportunities, if you have a great idea […]