Apple ends Coca-Cola's 13 year reign as world’s most valuable brand
And people say Apple is struggling, struggling my …, according to a report from identity and brand consulting company Interbrand, there is a new king of the giants. Apple has overtaken Coca-Cola to become the most valuable brand in the world, thus ending the 13-year reign of Coca-Cola, this according to The New York Times.
The survey has been conducted annually since 2000 and saw Apple in second place during 2011, this year Apple beat Coca-Cola to take the top spot, beating opponents such as Google, Microsoft and Samsung.
Those interested can see the whole list here. You can also watch the launch video below:
Technology brands in top 100
|Rank||Brand Name||Brand Value ($m)||Change in Brand Value|