Check out this unique App promotion by Square Enix
By Developer Square Enix, who recently released Lara Croft and the Guardian of Light on the App Store, came up with a pretty cool way to market their new app. They build a giant iPhone out of 56 iPads and have it on display at Pancras International Train Station in London. It is set to play a video loop of their new game.
Here is a photo of the beast:
