New Audible.com Mobile Store Launched for iPhone and Android

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On September 24, 2010

Audible, Inc. launched a new Mobile Store for the users of iPhone and Android-based smartphones two days ago on September 22nd. This is great news for all the audiobook fans out there, and something tells me we shouldn’t really be surprised. After all Amazon, the parent company behind Audible.com, already had this model in place years ago for its flagship Kindle.

The new Mobile Store contains around 85,000 downloadable audio titles that you can browse, sample, and purchase directly over your phone’s Internet connection. All you need to do is download the free update of the Audible app you may already have on your phone, and you’re good to go.

Initially, this app was only meant to enjoy the audio books you had already purchased over your computer. However, now it allows you to actually browse through and buy stuff straight from your phone.

The upgraded version of the app also has some new bells and whistles attached to it. For example, it lets you bookmark your audio clip, allowing you to resume playback from a particular position. Additionally, it has extra features for navigation such as fast forward, fast rewind, chapter skip, jump back 30 seconds, and audio scrubbing. You can also share bookmarks and titles with your friends you’re connected with via facebook and twitter.

The new Mobile Store is supported on all iPhone and iPod Touch devices that run the iPhone OS version 3.0 or higher. For Android-based users, this store works with all the phones running Android OS 1.5 or higher.

Audible is also gearing up to launch a major ad campaign about this in order to increase the awareness about their wireless evolution. This will also include a campaign on iAd — Apple’s advertising platform — where they will give away a free chapter of the audiobook, The Daily Show with Jon Stewart, to those users who download the free iPhone app from Audible during a specific time frame.

For more information, please visit: www.audible.com/wireless