REVIEW: Prismatic – newsfeed based on your interests

On August 23, 2012

Over the past few days I have had the pleasure of testing Prismatic’s new iPhone app. And I have to say I found it to be  very easy to use. As the guys behind Prismatic state “Prismatic is the future of news: newsfeeds for what you care about, sorted by what you like, and sharable to the services you already use.” Prismatic integrates with your Facebook, Google or Twitter account to bring the most relevant news to your attention.


About the App:

The iPhone app was designed from the ground-up to make it effortless, beautiful, and fast to explore the internet on your iPhone. We take local news to whole new level by suggesting topic and publisher newsfeeds based on your location. The app has incredible performance – it makes the internet useable on your phone. When you tap a story, it renders in a fast content-centric browser within Prismatic. Our goal is to help you explore and interact with great content and stay out of your way, so we’ve created a few new gestures and interactions to maximize content real estate.

Location tagging:

What’s interesting is that Prismatic looks at your current location and provides news based on this location, over the past few days I have travelled more than 1200 miles to 5 different cities, and in each city Prismatic presented something local. This is a great feature if you want to get more acquainted with the news of the area you are currently in.

Built in Browser:

“When you tap a story, it renders in a fast content-centric browser within Prismatic.” In other words when you find an interesting article that you want to read Prismatic opens the source website without having to switch to another browser first.

Interested or not:


Prismatic makes it very simple to tell the app whether or not the presented news if of interest to your or not, simply click on a story and tell the app whether you found it to be of interest or not, as well as whether or not you would like to share it with your friends.

Our Verdict:

The app is really well designed and provides news that is relevant to the individual user. In our opinion this should be a must have app if you want to stay up to date with the latest news. Not only does Prismatic present news from your specific location, but news that is tailored to your interests and likes.